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How To Turn Anonymous Clicks Into Profitable Data In A Post GDPR World

May 26, 2017

This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May.

I intend to bring people through a simple user journey from the first point of contact with a digital ad, optimising conversion from click to data, nurturing the data to trigger a need, converting that need into an enquiry and how to close that enquiry into a profitable sale.

In addition and as we are all deep into the GDPR journey, I intend to show the tickboxes to make the above journey compliant under the new GDPR rules.

I hear allot from brand owners where the boardroom has taken a legalistic route to GDPR compliance bringing in the big guns but will brand owners be in a position to continue to deploy Direct and Digital marketing campaigns as they do now. Again I will discuss and show brand owners how this will be done under GDPR rules.

We are also exhibiting at the event at stand M3 and we will have free copies for any attendee of the ”Direct Marketing Guidance for Data Protection in Ireland.”

Tickets to the event, which is expected to be attended by over 1000 delegates, are FREE for a limited period and can be obtained http://salesandmarketingsummit.ie/

See you at stand M3 at the show.

All the best

Lorcan