Blog | Dataxcel

Really good business case put forward by the Read Group in the UK – The case for direct mail: If used correctly, there are a number of advantages to implementing…

You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY?  Irish Consumers receive far…

“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still…

How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of…

You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY?  Irish Consumers receive far…

I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need…

This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May. I intend to bring…

Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it.…

I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then…