5 reasons why you can’t afford to ignore SMS in your marketing strategy
90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In…
Blog | Dataxcel
Is now the time finally for Direct Mail?
Really good business case put forward by the Read Group in the UK – The case for direct mail: If used correctly, there are a number of advantages to implementing…
Irish Data Converts but Why?
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far…
Email Marketing Trends 2019
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still…
SMS Has A 98% Open Rate In Ireland
How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of…
Irish Data Converts but Why?
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far…
GDPR what it really means for Direct Marketers
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need…
How To Turn Anonymous Clicks Into Profitable Data In A Post GDPR World
This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May. I intend to bring…
Will Legacy data Be Useable After GDPR?
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it.…