I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger…
A great show we talked about data and the forthcoming IDMA Loyalty event http://persuadersonline.com/index.php/direct-marketing-special/
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not…
All things loyalty show them the love http://idma.ie/loyalty-2015-2/
Hi Folks. As part of our journey to creating a National Suppression File for Ireland we want to get your feedback. I’d be hugely grateful if you could find a…
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly,…
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere…
In Ireland and like allot of countries throughout the world we have encountered 7 years of pain, challenges, recession, tight budgets, departments stripped of really good people but deemed too…
30,000 Deaths were recorded in Ireland last year are these records on Your Database? Aug 12, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twitter Death is always a…
I recently joined the board of the IDMA and along with numerous tasks promoting best codes of practise and data compliance education events I am tasked with developing a national…
