#Identity Verification (KYC) | Dataxcel

Article 5(1)(d) of the GDPR states that every reasonable step should be taken to keep your data as accurate and up to date as possible: 

**Up to 20% of telephone numbers you contact for outbound Voice and SMS campaigns could be inaccurate due to dead phone lines, incorrect phone numbers, spam blockers, inactive telephone accounts, deceased citizens, no longer resides in Ireland.

**Imagine the improvement in your contact rates and ROI when you screen your telephone data against national suppression cleaning files such as HLR for mobiles and LLV for Landlines.

**We have seen contact rate improvements of up to 40% = Considerable ROI improvement.

Solution:

Upload your telephone data to our encrypted portal. NO PII data is shared so only the telephone numbers are required with a prefix and unique number.

We return the existing data format for easy integration with additional fields flagging:

**Active/Non Active,

**Existing Telco Operator,

**Ported recently from another Telco Operator 

** Duplicates

** In country or Not

** Flag if on the NDD or not (Landline numbers only)

Once existing data is cleaned/flagged we can integrate an API to clean ongoing telephone numbers at your data capture touchpoints. We can have this live within days. 

Outcome:

** Accurate cleaned data with immediate improvements in contact rates and ROI

** Compliance with both GDPR and the eprivacy regulations

** Reduce fraud through risk compliance 

Start to make your telephone data work for YOU, contact us today.

Email Validation

As marketers know, getting your message to a user’s inbox is crucial for email performance and not to their junk or spam folders. Increase email delivery rates, improve your sender reputation scores, flag spam scored email addresses and enhance customer communications when you validate email addresses in real time. We also offer batch cleansing too, enabling you to clean data already in your data environment.

Identity

Identity Intelligence allows a company like yours to know who exactly they are dealing with in real time. It provides one level of citizen identification in Ireland which will assist your organisation to deliver a new and unique data solution or add to your existing risk process and assist you in minimising or preventing fraud at the point of first contact between your brand and the consumer. By knowing who you are dealing with in real time, will also assist in reducing the sales cycle and complying with Know Your Customer regulations including anti money laundering legislation across Europe.

Who Are DataXcel?

DataXcel are a leading marketing data provider in the Irish market and in conjunction with Global Data Intelligence technology providers, they provide an identity intelligence solution in Ireland using API technology to validate Name, Address, Eircode, Date of birth and other data variables in real time. In other words, the solution will allow your organisation to identify and validate new customers as they apply online for a new product or service across your digital platform so your risk systems and employees can allocate a trust score which allows them to make informed decisions when doing business with a new customer.  

DataXcel currently covers over 40% of the Irish population of adults and with data partnerships are on a roadmap to achieving 60% plus named individual coverage. In addition, we currently host the Eircode address file covering 2.2m properties for address level validation. The data is accessed by participating members via a real time API Link. The validation results revert with a trust score in seconds ranging from a full citizen match to a partial match. No personally identifiable data leaves the encrypted secure server environment, no data is accessed or processed by a third party, just the trust score result outcome is shared with a third party, ensuring the data processing is data compliant at every touchpoint to include both the GDPR and ePrivacy directive.

Our proposal to you…

We are looking for companies like yours with access to real time data be it data that has been archived, enquiry only data or live customer data to connect with such data via API technology so your data and our data never leaves the organisation’s data environment.

Through such data partnerships collectively we will scale a national Identity Intelligence database where you and many other organisations like yours can ping a search request to identify an individual using Name, Address, Eircode, Date of Birth and other data variables and the system will ping back a Match Yes or No to each data field enabling you to build a trust outcome score.

When processing any form of data, we identify the legal basis for such processing under GDPR and the ePrivacy directive. Onboarding companies are guided by our Data Protection Officer who will conduct a full due diligence and issue data protection documents and relevant protocols to ensure both parties fully comply and are protected in line with all current data compliance legislation.

What is in it for your organisation?

In summary here are the core benefits to your organisation.

• Your organisation receive access to the National Identity Verification database for Ireland.
• Your organisation receives additional unique revenue.
• A governance box is ticked in relation to complying with AML and KYC EU wide regulations.
• Further enhance your customer trust scores in real time by adding to your existing risk and credit  management process.
• Reduce and or eliminate fraud at the first point of contact with a new customer.
• Improve the digital experience for a prospect or customer with online registration/application forms through automated real time identity trust scores.

How It Works

• You agree to pool data into the National KYC database for Ireland or agree for an API connection to your data environment subject to a data regulatory and commercial agreement.
• Our tech team integrate the data and create a single view of consumers based on Eircode and individuals within an Eircode. This is an API led process that is plugged into the back end of any customer contact touchpoints online. We provide full technical support with the ability to tailor the solution to your specific requirements.
• DataXcel would look for real time data ideally with the core variables required to deliver a robust identity and matching process, Name, Address, Date of Birth, and Eircode. Optional extra variables would be telephone number and email address.
• We would address any data compliance concerns with your data Protection Officer and our data security process and compliance protocols as no PII data leaves the encrypted data environment, only the outcome trust score information is shared with third parties.
• Provide month end usage reports and visibility of usage Subject to your approval.
• We can set up, test, and launch within 3 to 10 working days.