How To Get Open and Read Rates Of 47% Plus
- Use car insurance renewal data gathered via DataXcel to generate new customers for FirstQuote.ie.
- Communicate offer to consumers during the month supplied as their insurance renewal date.
- Deploy 3-4 emails to consumers over the 30 day period prior to their car insurance renewal date.
- Only send each additional email to consumers who have not already responded via the previous email.
- Each new email to have a slightly different message/call-to-action than the previous-eg:”Only 3 days left to avail of this offer”
- Open rate: 47.4%
- Average Cost-per-qualified lead = €25 – €30.
- Click-thru rate: 11.8%
- Response rate from opening: 24.9%