How To Warm Cold Prospect Data and Optimise Response Rates for Direct Mail in The Fundraising Sector – Lifts response rates by average 15% to 30%
- Make cold Direct Mail data work better for your fundraising campaigns.
- Lift traditional DM response rates by up to 30%.
- Provide a hybrid online and offline channel to donate.
The process is designed to encourage a consumer to act and donate to your campaign be it a one off or a Direct Debit donation:
- Lifts cold Direct mail response rates by up to 30%.
- Increases ROI as the budget on mailing 30k Direct Mail pieces is reduced to 6k with the same potential response rate.
- Provides for online and offline channels to donate
- DataXcel can also include email or SMS follow up to non-responders
Key Stats Using this donor Acquisition Approach
- Average open rate for an email 20% plus.
- Average one off donation €50.
- Average monthly DD donation €15 to €20
- Average ROI from email/postal campaign, contact us we will tell you.
Contact our sales team today for a FREE demonstration on how this will work with ROI calculations and estimated response rates.