How To Warm Cold Prospect Data and Optimise Response Rates for Direct Mail in The Fundraising Sector – Lifts response rates by average 15% to 30%

The process is designed to encourage a consumer to act and donate to your campaign be it a one off or a Direct Debit donation:

Send email to 30k targeted consumers.
Use intelligent send to deliver the email at the optimum time a consumer tends to open and read their emails.
Call to action donate for online donations which has a shelf life of circa 48 hours and let them know to watch out for our letter to you.
Resend to non-openers after 48 hours as a final reminder.
Subject to open rate achieved at 20% = 6000 postal records for a warm direct mail campaign. The data provided can be named or non-named.
A segment of the 6000 consumers will act online and go to your donate page. This usually occurs within 48 hours of email deployment.
You pass back the responses from online activity, and we remove from the postal mailing file and supply for example, 6k records less online responses.
The DM data can be provided named or non-named.
A final email to be sent to non-responders to the DM piece four weeks after the delivery of the DM mailing.

Lifts cold Direct mail response rates by up to 30%.
Increases ROI as the budget on mailing 30k Direct Mail pieces is reduced to 6k with the same potential response rate.
Provides for online and offline channels to donate
DataXcel can also include email or SMS follow up to non-responders

Key Stats Using this donor Acquisition Approach

Contact our sales team today for a FREE demonstration on how this will work with ROI calculations and estimated response rates.
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