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Postcodes for Ireland, Over 1 million new email records and we want to buy You a drink at the TFMA

January 1, 2014

Hello, We just wanted to share with you this month a few updates on the Irish data market:

Postcodes Ireland is to have Postcodes in place by March 2015 and they will be unique to every letterbox. The new postcode will be comprised of seven digits providing a unique identification for every letterbox in the State. The “unit specific” code will be in the format A65 B2CD with the first three digits relating to the postal district.

Over 1m New Email Records DataXcel have been appointed to list manage new to market quality sourced email data sets from two of Ireland’s largest telcos totalling just under 1 million records. The data sets are selectable by age, geo and gender. Talk to us about list counts, email

Data Protection Updates

We attended a recent DP conference and thought we would share some updates on the EU wide DP legislation:

  • Realistic timeline for approval by all relevant stakeholders 2015
  • Realistic enactment to law early 2017
  • The word Explicit is gone, it’s now about consent
  • Expect stricter enforcement of DP legislation

Finally, we are co-sponsoring the event ‘Direct Margarita’ ,managed by the GMA Alliance, the night before the TFMA 2014 which is being held in the Atlas Pub, Earls Court, London on Monday 24th Feb. Let me know if you would like to go or you can book tickets here

We would love to meet you there and will have a well deserved drink waiting for you.

If you have any questions, please don’t hesitate to contact us.

Kind regards,

Lorcan Lynch Managing Director DataXcel (Previously known as Lifestyles Online Ireland)

P.S. For all your Irish Lead-Gen and B to C Data requirements go to