Dublin FM Show About Data and the IDMA
A great show we talked about data and the forthcoming IDMA Loyalty event http://persuadersonline.com/index.php/direct-marketing-special/
Blog
Three Reasons You Should Attend The IDMA’s Must Go To Loyalty Event on the 1st October
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
IDMA Loyalty Event 1st October
All things loyalty show them the love http://idma.ie/loyalty-2015-2/
Creating A National Suppression File For Ireland
Hi Folks. As part of our journey to creating a National Suppression File for Ireland we want to get your feedback. I’d be hugely grateful if you could find a moment to complete this survey on the Mail Preference Services for the IDMA (I’m on the board and tasked with this project along with a […]
Is Direct Marketing all about generating a lead?
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]