Email Marketing performance is often not just the offer or content but in a lot of cases the email never gets to the recipient, instead they go straight to the spam/junk folder or, worse, are being blocked altogether? This is a widespread problem for many email campaigns, leading to low engagement, poor conversions, and it […]
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still achieve your objectives?” The answer seems obvious. By helping the consumer to achieve their objective, you the brand, by default achieve yours. Consumers are continually […]
