We have seen a slow but steady increase in activity around Direct Mail for customer recruitment campaigns maybe due to the fact we don’t get allot of DM anymore. A friend of mine who works for a leading Direct Response Consumer Brand told me over a pint recently that for the first time in 7 […]
Spoke at a recent IDMA event where all things Irish Postcode system were discussed back and forth so I summarised 5 points you need to note about the new Irish Postcodes 1. Postcodes will be formally launched to the consumer mid June subject to a final piece of legislation passing through the Irish Government to […]
The IDMA are hosting an event in partnership with Bearing Point part of the consortium implementing Eircodes in Ireland in the Buswell Hotel at 7.30am the 16th April. Its an opportunity for anyone where Data affects your business to get those final questions answered before the launch scheduled some time this coming summer. I have […]
It may not surprise some of you but it did slightly surprise me when you keep hearing about all the multinational corporations and big brands that have set up base in Ireland in the past 10 to 20 years. The very underbelly of the domestic market in Ireland is held together by the SME and […]
I went to a Data Protection event last year and a well known data protection expert stood up and told us that its not a matter of, ”If” you are going to suffer a Data Breach it is in fact ”When” given the digital age we are in and its just getting bigger. So when […]
