Whether sending an email to your own database of donors, or to a 3rd party list such as those provided by DataXcel, there are several key elements that everyone should consider in order to facilitate for optimum performance. These include… Message: The call-to-action should be based on one core appeal or story that is communicated […]
As the charity data buying season is nearly upon us we thought we would share some top tips to optimise donor acquisition in the months ahead. 1. Know what you stand for 1. It’s easy to stray from a chosen path as causes evolve and your charity grows. To make an impact and take […]
Verify your customers, eliminate fraud Ensure your, know your customer regulatory obligations are met. At DataXcel we help your business build online customer relationships based on trust while keeping the fraudsters at bay. Whether you’re onboarding new clients, acquiring new users to your website, or selling products or services online, you need to be sure […]
Whatever email deployment system you use from mail chimp to constant contact etc the delivery reports will normally say 98% or 99% delivery. ** This is just the delivery stats from there server to the user, it does not record the actual number of emails that arrive into a user’s inbox and this core stat […]
90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In testing times like this we are all trying to get the best return from our marketing budgets, strike the right balance but we can be […]
