You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 15% plus, response to outbound telemarketing and […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Everyone talks about the economic and migratory issues around Brexit but what could it mean for Direct and Digital Marketers in Ireland and the UK. We contacted a number of members in the IDMA to understand a collective view of what Brexit would mean for the industry and here is a summary of that feedback. […]
Thanks to DataIQ for another great and timely press release keeping us Data Passionate people in Ireland up to date. The new EU Data Protection final text otherwise known as the GDPR, ‘General Data Protection Regulation’, has been finally approved by the EU Parliament and Council last week. In simple terms it means that the […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
Here is another great piece from the ‘Global Marketing Alliance’ I really love their in depth and relevant stories” ”The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) […]
Cyber criminals have many different ways to steal personal information and money, but email scams are still among the most prevalent. These fraudulent e-mails appear to come from legitimate companies or sources and may include real company logos, content and even look like they are from a company manager, director or senior staff member’s email […]
Compliance oh compliance oh compliance it is often perceived by marketers as a fear factor preventing us from doing what we really want to do but believe me this is just a perception. Let’s look at it in its true context. Data Protection Compliance is there to ensure that the consumer’s data, which you have […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere in the world. 1. Is the data compliant with all current Data Protection Regulations and Legislation within the country of origin the data was collected. […]
