Surprise your website visitors by asking them to type their first line of address on your website or landing page and hey presto, their full address pops up in the address fields on your data collection/donor page or shopping cart saving them up to 90% time and providing you with a national standard of address […]
The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
Ensuring that your sales funnel is fed with a steady flow of new potential customers is of vital importance for most companies. While there are several channels which can contribute to your lead generation activity, when using Consumer Telephone Data from outside of your existing customer base to acquire new sales, there are a number […]
How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of 98%. 2.) 95% of SMS are read within 3 minutes (Source: Forbes). 3.) 75% of people would like to have offers sent to them via […]
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 15% plus, response to outbound telemarketing and […]
This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May. I intend to bring people through a simple user journey from the first point of contact with a digital ad, optimising conversion from click to data, nurturing the data […]
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it. The Regulation is clear that where consent has been given under the Data Protection Directive, it will only be valid if it also meets the […]
I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then matched the cookie to an actual address and triggered a digitally printed, highly relevant, perfectly timed Direct Mail pack to a user who has dropped […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Everyone talks about the economic and migratory issues around Brexit but what could it mean for Direct and Digital Marketers in Ireland and the UK. We contacted a number of members in the IDMA to understand a collective view of what Brexit would mean for the industry and here is a summary of that feedback. […]
