Surprise your website visitors by asking them to type their first line of address on your website or landing page and hey presto, their full address pops up in the address fields on your data collection/donor page or shopping cart saving them up to 90% time and providing you with a national standard of address […]
The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In testing times like this we are all trying to get the best return from our marketing budgets, strike the right balance but we can be […]
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still achieve your objectives?” The answer seems obvious. By helping the consumer to achieve their objective, you the brand, by default achieve yours. Consumers are continually […]
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 15% plus, response to outbound telemarketing and […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May. I intend to bring people through a simple user journey from the first point of contact with a digital ad, optimising conversion from click to data, nurturing the data […]
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it. The Regulation is clear that where consent has been given under the Data Protection Directive, it will only be valid if it also meets the […]
I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then matched the cookie to an actual address and triggered a digitally printed, highly relevant, perfectly timed Direct Mail pack to a user who has dropped […]
I buy one newspaper every week but that was not always the case. Given my socialist tendencies, I viewed this paper as a representation of the establishment, spouting out articles to support the upper echelons of our society and sneered at the fact people felt they looked good with one under their arm, walking the […]
