I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it. The Regulation is clear that where consent has been given under the Data Protection Directive, it will only be valid if it also meets the […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
Compliance oh compliance oh compliance it is often perceived by marketers as a fear factor preventing us from doing what we really want to do but believe me this is just a perception. Let’s look at it in its true context. Data Protection Compliance is there to ensure that the consumer’s data, which you have […]
I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger point, engage the way they want you too and convert. With the Pre – Christmas mailings about to get into full swing we want […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
Hi Folks. As part of our journey to creating a National Suppression File for Ireland we want to get your feedback. I’d be hugely grateful if you could find a moment to complete this survey on the Mail Preference Services for the IDMA (I’m on the board and tasked with this project along with a […]
