The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
Ensuring that your sales funnel is fed with a steady flow of new potential customers is of vital importance for most companies. While there are several channels which can contribute to your lead generation activity, when using Consumer Telephone Data from outside of your existing customer base to acquire new sales, there are a number […]
Whether sending an email to your own database of donors, or to a 3rd party list such as those provided by DataXcel, there are several key elements that everyone should consider in order to facilitate for optimum performance. These include… Message: The call-to-action should be based on one core appeal or story that is communicated […]
As the charity data buying season is nearly upon us we thought we would share some top tips to optimise donor acquisition in the months ahead. 1. Know what you stand for 1. It’s easy to stray from a chosen path as causes evolve and your charity grows. To make an impact and take […]
Verify your customers, eliminate fraud Ensure your, know your customer regulatory obligations are met. At DataXcel we help your business build online customer relationships based on trust while keeping the fraudsters at bay. Whether you’re onboarding new clients, acquiring new users to your website, or selling products or services online, you need to be sure […]
Whatever email deployment system you use from mail chimp to constant contact etc the delivery reports will normally say 98% or 99% delivery. ** This is just the delivery stats from there server to the user, it does not record the actual number of emails that arrive into a user’s inbox and this core stat […]
90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In testing times like this we are all trying to get the best return from our marketing budgets, strike the right balance but we can be […]
Really good business case put forward by the Read Group in the UK – The case for direct mail: If used correctly, there are a number of advantages to implementing a direct mail campaign. For one, with the majority of the population staying home as per Government advice, this means that more people will be […]
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 20% plus, response to outbound telemarketing and […]
