Thanks to DataIQ for another great and timely press release keeping us Data Passionate people in Ireland up to date. The new EU Data Protection final text otherwise known as the GDPR, ‘General Data Protection Regulation’, has been finally approved by the EU Parliament and Council last week. In simple terms it means that the […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
Ok you can open your eyes now, no seriously the image reflects the first tip in my four tip plan. 1. Offer or emotive led direct mail works it’s as simply as that and will get a 78% plus open rate. I know it has all been discussed before but it’s true and given an […]
Here is another great piece from the ‘Global Marketing Alliance’ I really love their in depth and relevant stories” ”The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) […]
Working with email data in the Irish Market for over 5 years we have seen allot of campaigns come through the system and as a result have developed a process to optimise open rates and get Irish consumers engaged with your offer. This includes such tools as: – Resend to non openers within 48 hours […]
Flow Leads Media in partnership with DataXcel are pleased to announce the launch of their premium UK Lead Generation website “Winnersville” on 1st February 2016. Winnersville clients will be able to benefit from a premium Lead Generation service that will include inline validation, user scoring optimisation, real-time deliveries and a dedicated Client Account Manager. Winnersville […]
Cyber criminals have many different ways to steal personal information and money, but email scams are still among the most prevalent. These fraudulent e-mails appear to come from legitimate companies or sources and may include real company logos, content and even look like they are from a company manager, director or senior staff member’s email […]
I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger point, engage the way they want you too and convert. With the Pre – Christmas mailings about to get into full swing we want […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
