Ensuring that your sales funnel is fed with a steady flow of new potential customers is of vital importance for most companies. While there are several channels which can contribute to your lead generation activity, when using Consumer Telephone Data from outside of your existing customer base to acquire new sales, there are a number […]
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still achieve your objectives?” The answer seems obvious. By helping the consumer to achieve their objective, you the brand, by default achieve yours. Consumers are continually […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then matched the cookie to an actual address and triggered a digitally printed, highly relevant, perfectly timed Direct Mail pack to a user who has dropped […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Along with the day job at Dataxcel I also act as a board member of the IDMA which unlike allot of other European regulatory bodies is a voluntary run organisation by a group of people that give their time because they are passionate about the Direct Marketing Industry in Ireland. The IDMA’s primary focus is […]
Thanks to DataIQ for another great and timely press release keeping us Data Passionate people in Ireland up to date. The new EU Data Protection final text otherwise known as the GDPR, ‘General Data Protection Regulation’, has been finally approved by the EU Parliament and Council last week. In simple terms it means that the […]
I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
Flow Leads Media in partnership with DataXcel are pleased to announce the launch of their premium UK Lead Generation website “Winnersville” on 1st February 2016. Winnersville clients will be able to benefit from a premium Lead Generation service that will include inline validation, user scoring optimisation, real-time deliveries and a dedicated Client Account Manager. Winnersville […]
Cyber criminals have many different ways to steal personal information and money, but email scams are still among the most prevalent. These fraudulent e-mails appear to come from legitimate companies or sources and may include real company logos, content and even look like they are from a company manager, director or senior staff member’s email […]
