Data Driven Age Verification Ireland – Accurate – Compliant – 60% + Match Outcomes DataXcel provides trusted data driven Age Verification services powered by our proprietary APItechnology and exclusive access to Ireland’s largest Telco, Commercial, and Government datasources with over 6m records, refreshed every 30 days. With 60%+ Irish population coverage, we deliver accurate age […]
Surprise your website visitors by asking them to type their first line of address on your website or landing page and hey presto, their full address pops up in the address fields on your data collection/donor page or shopping cart saving them up to 90% time and providing you with a national standard of address […]
Email Marketing performance is often not just the offer or content but in a lot of cases the email never gets to the recipient, instead they go straight to the spam/junk folder or, worse, are being blocked altogether? This is a widespread problem for many email campaigns, leading to low engagement, poor conversions, and it […]
The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
Ensuring that your sales funnel is fed with a steady flow of new potential customers is of vital importance for most companies. While there are several channels which can contribute to your lead generation activity, when using Consumer Telephone Data from outside of your existing customer base to acquire new sales, there are a number […]
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still achieve your objectives?” The answer seems obvious. By helping the consumer to achieve their objective, you the brand, by default achieve yours. Consumers are continually […]
How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of 98%. 2.) 95% of SMS are read within 3 minutes (Source: Forbes). 3.) 75% of people would like to have offers sent to them via […]
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 15% plus, response to outbound telemarketing and […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
This is the theme of my speaking slot at the National Sales and Marketing summit to be held in the RDS Dublin next Wednesday 31st May. I intend to bring people through a simple user journey from the first point of contact with a digital ad, optimising conversion from click to data, nurturing the data […]
