Data Driven Age Verification Ireland – Accurate – Compliant – 60% + Match Outcomes DataXcel provides trusted data driven Age Verification services powered by our proprietary APItechnology and exclusive access to Ireland’s largest Telco, Commercial, and Government datasources with over 6m records, refreshed every 30 days. With 60%+ Irish population coverage, we deliver accurate age […]
We love getting surprised by data outcomes and this one really got us middle-aged men here in DataXcel going (sad but true)! In some cases, Non-Named Consumer Postal Data is now out-performing Named postal data across several sectors including the not-for-profit sector. In fact, in a recent charity mailing campaign using both Named and Non-Named […]
Surprise your website visitors by asking them to type their first line of address on your website or landing page and hey presto, their full address pops up in the address fields on your data collection/donor page or shopping cart saving them up to 90% time and providing you with a national standard of address […]
Email Marketing performance is often not just the offer or content but in a lot of cases the email never gets to the recipient, instead they go straight to the spam/junk folder or, worse, are being blocked altogether? This is a widespread problem for many email campaigns, leading to low engagement, poor conversions, and it […]
The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
Ensuring that your sales funnel is fed with a steady flow of new potential customers is of vital importance for most companies. While there are several channels which can contribute to your lead generation activity, when using Consumer Telephone Data from outside of your existing customer base to acquire new sales, there are a number […]
90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In testing times like this we are all trying to get the best return from our marketing budgets, strike the right balance but we can be […]
“How can you deliver email marketing that the consumer wants to receive, gets past ISP filters, arrives in the Inbox and not just on an ESP deliverability report and still achieve your objectives?” The answer seems obvious. By helping the consumer to achieve their objective, you the brand, by default achieve yours. Consumers are continually […]
You might say it is an easy statement to make, that Consumer and Business Data in Ireland converts but let’s back this up with the WHY? Irish Consumers receive far less unsolicited marketing contact than most European countries, so open rates to emails for example are higher on average 15% plus, response to outbound telemarketing and […]
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it. The Regulation is clear that where consent has been given under the Data Protection Directive, it will only be valid if it also meets the […]
