Anyone in the Data World thinks about it all the time but really doesn’t want to think about it as it can be a game changer look at loyalty build last year and the recent media around the Affairs site ”Ashley Madison” but here is a really good example of the implications of a hacking […]
As I write this the news on the street is that the Minister in charge and the eircode team are finishing there finely tuned speech’s to formally launch the long awaited Irish Postcode system next Monday 13th July. From what I hear there will be a National Awareness campaign for a week and then the […]
Yes it seems the word on the street and the mumblings amongst all those crazy and exciting data people like me is that eircodes will be launched on the 6th July. The waiting seems to be over and the data should soon be available for those who intend to append it to there current in […]
I don’t normally push out an offer on our data but this one is special so here it goes. We built a Land Line Telephone file for Ireland in the past 9 months with over 300k records selectable by Gender, Geography, and Mosaic classification so we can dig deep to get you the right data […]
Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
Its one of those long standing questions does Direct mail Actually Drive Online Sales or Call to Actions and how do you measure results??? Hello, Well we researched a lot of chat forums, linkedin posts, research papers and the results as you would expect are all a bit vague, non conclusive and to be honest […]
Some times I look back and say how am I still in this industry nearly 20 years now and I have been through allot in that time from being a list broker in London in the groovy nineties to an agency account director in Dublin to managing and delivering award winning products from the likes […]
Postcodes – Even the farmers want postcodes as 40% of Irish addresses particularly in rural locations are non unique Farmers Want Postcodes The Opt In Tel Data is now over 200k records and is growing at a staggering rate. Performing exceptionally well for sectors such as Telcos, Investments, Charities, Holidays/Entertainment and Mail Order. We maintain […]
