Email Marketing performance is often not just the offer or content but in a lot of cases the email never gets to the recipient, instead they go straight to the spam/junk folder or, worse, are being blocked altogether? This is a widespread problem for many email campaigns, leading to low engagement, poor conversions, and it […]
The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of 98%. 2.) 95% of SMS are read within 3 minutes (Source: Forbes). 3.) 75% of people would like to have offers sent to them via […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then matched the cookie to an actual address and triggered a digitally printed, highly relevant, perfectly timed Direct Mail pack to a user who has dropped […]
I buy one newspaper every week but that was not always the case. Given my socialist tendencies, I viewed this paper as a representation of the establishment, spouting out articles to support the upper echelons of our society and sneered at the fact people felt they looked good with one under their arm, walking the […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Along with the day job at Dataxcel I also act as a board member of the IDMA which unlike allot of other European regulatory bodies is a voluntary run organisation by a group of people that give their time because they are passionate about the Direct Marketing Industry in Ireland. The IDMA’s primary focus is […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
Ok you can open your eyes now, no seriously the image reflects the first tip in my four tip plan. 1. Offer or emotive led direct mail works it’s as simply as that and will get a 78% plus open rate. I know it has all been discussed before but it’s true and given an […]
