I buy one newspaper every week but that was not always the case. Given my socialist tendencies, I viewed this paper as a representation of the establishment, spouting out articles to support the upper echelons of our society and sneered at the fact people felt they looked good with one under their arm, walking the […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Everyone talks about the economic and migratory issues around Brexit but what could it mean for Direct and Digital Marketers in Ireland and the UK. We contacted a number of members in the IDMA to understand a collective view of what Brexit would mean for the industry and here is a summary of that feedback. […]
Well one possible reason is the fact that Google and Facebook control nearly 50% of all online inventory and are slowly eating their way into every digital touchpoint from traditional banners, mobile, lead gen,instant messaging,video and so on which is pushing out smaller publishers and leaving medium to larger publishers facing challenging times ahead. Smaller […]
Thanks to DataIQ for another great and timely press release keeping us Data Passionate people in Ireland up to date. The new EU Data Protection final text otherwise known as the GDPR, ‘General Data Protection Regulation’, has been finally approved by the EU Parliament and Council last week. In simple terms it means that the […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
Here is another great piece from the ‘Global Marketing Alliance’ I really love their in depth and relevant stories” ”The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) […]
The not for profit sector has experienced an unprecedented shift in Donor Behaviour over the past few years with credibility and trust being hit at various touchpoints. In the UK we had the ‘Olive Cooke’ story an emotive story that really shook the industry and escalated greater regulation around data usage by the charity sector. […]
I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
