Along with the day job at Dataxcel I also act as a board member of the IDMA which unlike allot of other European regulatory bodies is a voluntary run organisation by a group of people that give their time because they are passionate about the Direct Marketing Industry in Ireland. The IDMA’s primary focus is […]
Hello and welcome to the next in my, ‘Don’t be evil series of blogs’. This week we are talking about deceased data and the question posed ‘Do we need a National deceased screening file in Ireland. Well the simple answer is a big YES as we have over 30,000 deaths per year (supported by statistics […]
Well one possible reason is the fact that Google and Facebook control nearly 50% of all online inventory and are slowly eating their way into every digital touchpoint from traditional banners, mobile, lead gen,instant messaging,video and so on which is pushing out smaller publishers and leaving medium to larger publishers facing challenging times ahead. Smaller […]
Thanks to DataIQ for another great and timely press release keeping us Data Passionate people in Ireland up to date. The new EU Data Protection final text otherwise known as the GDPR, ‘General Data Protection Regulation’, has been finally approved by the EU Parliament and Council last week. In simple terms it means that the […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
Ok you can open your eyes now, no seriously the image reflects the first tip in my four tip plan. 1. Offer or emotive led direct mail works it’s as simply as that and will get a 78% plus open rate. I know it has all been discussed before but it’s true and given an […]
Here is another great piece from the ‘Global Marketing Alliance’ I really love their in depth and relevant stories” ”The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) […]
The not for profit sector has experienced an unprecedented shift in Donor Behaviour over the past few years with credibility and trust being hit at various touchpoints. In the UK we had the ‘Olive Cooke’ story an emotive story that really shook the industry and escalated greater regulation around data usage by the charity sector. […]
I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
