Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
We collect allot of telephone data in Ireland and have a file of over 350k records Landline and Mobile and as telephone data results in the highest number of complaints to the DP Commissioner’s office we worked with the office of the data protection commissioner to establish rules around telephone data to ensure it is […]
We have seen a slow but steady increase in activity around Direct Mail for customer recruitment campaigns maybe due to the fact we don’t get allot of DM anymore. A friend of mine who works for a leading Direct Response Consumer Brand told me over a pint recently that for the first time in 7 […]
Spoke at a recent IDMA event where all things Irish Postcode system were discussed back and forth so I summarised 5 points you need to note about the new Irish Postcodes 1. Postcodes will be formally launched to the consumer mid June subject to a final piece of legislation passing through the Irish Government to […]
The IDMA are hosting an event in partnership with Bearing Point part of the consortium implementing Eircodes in Ireland in the Buswell Hotel at 7.30am the 16th April. Its an opportunity for anyone where Data affects your business to get those final questions answered before the launch scheduled some time this coming summer. I have […]
It may not surprise some of you but it did slightly surprise me when you keep hearing about all the multinational corporations and big brands that have set up base in Ireland in the past 10 to 20 years. The very underbelly of the domestic market in Ireland is held together by the SME and […]
I went to a Data Protection event last year and a well known data protection expert stood up and told us that its not a matter of, ”If” you are going to suffer a Data Breach it is in fact ”When” given the digital age we are in and its just getting bigger. So when […]
Welcome to the November edition of our DataXcel industry Ezine. This month we bring you news on the development of ‘Business 2 Business’ data in Ireland. Dataxcel is one of Ireland’s leading collector of premier B to C data and real time leads but we realised that many of our clients also need quality B2B leads. […]
We manage an on-line data collection platform in the Irish market and have decided to migrate this unique lead gen platform to cover the UK: Here are a few unique differences with our platform: – Our ethos is to deliver quality leads and not volume where we focus a lot of effort on credible traffic sources […]
Its one of those long standing questions does Direct mail Actually Drive Online Sales or Call to Actions and how do you measure results??? Hello, Well we researched a lot of chat forums, linkedin posts, research papers and the results as you would expect are all a bit vague, non conclusive and to be honest […]
