90% of the Irish population now have access to a smartphone and on an average day check it 57 times, that is according to a recent survey by IPSOS. In testing times like this we are all trying to get the best return from our marketing budgets, strike the right balance but we can be […]
I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger point, engage the way they want you too and convert. With the Pre – Christmas mailings about to get into full swing we want […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere in the world. 1. Is the data compliant with all current Data Protection Regulations and Legislation within the country of origin the data was collected. […]
I recently joined the board of the IDMA and along with numerous tasks promoting best codes of practise and data compliance education events I am tasked with developing a national suppression file which would include the MPS (Mail Preference Service) along with other industry relevant suppression data files. We are focussed on providing all data […]
Anyone in the Data World thinks about it all the time but really doesn’t want to think about it as it can be a game changer look at loyalty build last year and the recent media around the Affairs site ”Ashley Madison” but here is a really good example of the implications of a hacking […]
I don’t normally push out an offer on our data but this one is special so here it goes. We built a Land Line Telephone file for Ireland in the past 9 months with over 300k records selectable by Gender, Geography, and Mosaic classification so we can dig deep to get you the right data […]
Its one of those long standing questions does Direct mail Actually Drive Online Sales or Call to Actions and how do you measure results??? Hello, Well we researched a lot of chat forums, linkedin posts, research papers and the results as you would expect are all a bit vague, non conclusive and to be honest […]
