I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
Working with email data in the Irish Market for over 5 years we have seen allot of campaigns come through the system and as a result have developed a process to optimise open rates and get Irish consumers engaged with your offer. This includes such tools as: – Resend to non openers within 48 hours […]
Flow Leads Media in partnership with DataXcel are pleased to announce the launch of their premium UK Lead Generation website “Winnersville” on 1st February 2016. Winnersville clients will be able to benefit from a premium Lead Generation service that will include inline validation, user scoring optimisation, real-time deliveries and a dedicated Client Account Manager. Winnersville […]
You guessed it we collect email data in Ireland but did you know each email has a postal address and each postal address has a telephone number so we analysed the various consumer touch points to our data for 2015 to establish who is responding, why are they responding and when are they responding? It’s […]
There is allot of talk at the moment both in Ireland and the UK about opt in, opt out, explicit consent, does the original consent match the actual data usage, is it relevant, have you explained the definition of third party usage clearly enough etc etc There are seminars, debates, events, meetings and allot of […]
Compliance oh compliance oh compliance it is often perceived by marketers as a fear factor preventing us from doing what we really want to do but believe me this is just a perception. Let’s look at it in its true context. Data Protection Compliance is there to ensure that the consumer’s data, which you have […]
I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger point, engage the way they want you too and convert. With the Pre – Christmas mailings about to get into full swing we want […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere in the world. 1. Is the data compliant with all current Data Protection Regulations and Legislation within the country of origin the data was collected. […]
