Email Marketing performance is often not just the offer or content but in a lot of cases the email never gets to the recipient, instead they go straight to the spam/junk folder or, worse, are being blocked altogether? This is a widespread problem for many email campaigns, leading to low engagement, poor conversions, and it […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
I can hear the Digital heads going What?? but a number of companies in the UK have garnered the cookie data that is traditionally used for targeted display advertising then matched the cookie to an actual address and triggered a digitally printed, highly relevant, perfectly timed Direct Mail pack to a user who has dropped […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Along with the day job at Dataxcel I also act as a board member of the IDMA which unlike allot of other European regulatory bodies is a voluntary run organisation by a group of people that give their time because they are passionate about the Direct Marketing Industry in Ireland. The IDMA’s primary focus is […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
Here is another great piece from the ‘Global Marketing Alliance’ I really love their in depth and relevant stories” ”The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) […]
The not for profit sector has experienced an unprecedented shift in Donor Behaviour over the past few years with credibility and trust being hit at various touchpoints. In the UK we had the ‘Olive Cooke’ story an emotive story that really shook the industry and escalated greater regulation around data usage by the charity sector. […]
I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
Flow Leads Media in partnership with DataXcel are pleased to announce the launch of their premium UK Lead Generation website “Winnersville” on 1st February 2016. Winnersville clients will be able to benefit from a premium Lead Generation service that will include inline validation, user scoring optimisation, real-time deliveries and a dedicated Client Account Manager. Winnersville […]
