Compliance oh compliance oh compliance it is often perceived by marketers as a fear factor preventing us from doing what we really want to do but believe me this is just a perception. Let’s look at it in its true context. Data Protection Compliance is there to ensure that the consumer’s data, which you have […]
I am a firm believer in keeping things simple and maybe its me but I am a hardent supporter of going back to Direct Marketing basics find the consumer’s trigger point, engage the way they want you too and convert. With the Pre – Christmas mailings about to get into full swing we want […]
I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere in the world. 1. Is the data compliant with all current Data Protection Regulations and Legislation within the country of origin the data was collected. […]
I recently joined the board of the IDMA and along with numerous tasks promoting best codes of practise and data compliance education events I am tasked with developing a national suppression file which would include the MPS (Mail Preference Service) along with other industry relevant suppression data files. We are focussed on providing all data […]
As I write this the news on the street is that the Minister in charge and the eircode team are finishing there finely tuned speech’s to formally launch the long awaited Irish Postcode system next Monday 13th July. From what I hear there will be a National Awareness campaign for a week and then the […]
Yes it seems the word on the street and the mumblings amongst all those crazy and exciting data people like me is that eircodes will be launched on the 6th July. The waiting seems to be over and the data should soon be available for those who intend to append it to there current in […]
I don’t normally push out an offer on our data but this one is special so here it goes. We built a Land Line Telephone file for Ireland in the past 9 months with over 300k records selectable by Gender, Geography, and Mosaic classification so we can dig deep to get you the right data […]
Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
