I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
30,000 Deaths were recorded in Ireland last year are these records on Your Database? Aug 12, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twitter Death is always a strange subject to talk about and especially early in the morning and for the family and friends closely associated with a bereavement it is a […]
As I write this the news on the street is that the Minister in charge and the eircode team are finishing there finely tuned speech’s to formally launch the long awaited Irish Postcode system next Monday 13th July. From what I hear there will be a National Awareness campaign for a week and then the […]
Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
It may not surprise some of you but it did slightly surprise me when you keep hearing about all the multinational corporations and big brands that have set up base in Ireland in the past 10 to 20 years. The very underbelly of the domestic market in Ireland is held together by the SME and […]
Some times I look back and say how am I still in this industry nearly 20 years now and I have been through allot in that time from being a list broker in London in the groovy nineties to an agency account director in Dublin to managing and delivering award winning products from the likes […]
