I will cut to the chase as a board member of the IDMA we are hosting our flagship event on the 1st October titled ‘Show Me The Love’. Its not all about value its about engaging with the consumer to show you really care about them. Three reasons You should attend besides the fact we […]
I have worked in the Direct Marketing industry in Ireland now for just over 20 years and regardless of this length of time, which I can’t believe goes so quickly, one fundamental ethos of DM remains to this day – We work in DM to get a response to a brand proposition. This response is […]
This is not a sales pitch it is simple a short list of tick box questions that you need to ask yourself before testing or indeed buying telephone data anywhere in the world. 1. Is the data compliant with all current Data Protection Regulations and Legislation within the country of origin the data was collected. […]
In Ireland and like allot of countries throughout the world we have encountered 7 years of pain, challenges, recession, tight budgets, departments stripped of really good people but deemed too expensive by the finance guys to retain them but that is what has happened to us all. We have seen own brand purchases surge from […]
30,000 Deaths were recorded in Ireland last year are these records on Your Database? Aug 12, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twitter Death is always a strange subject to talk about and especially early in the morning and for the family and friends closely associated with a bereavement it is a […]
I recently joined the board of the IDMA and along with numerous tasks promoting best codes of practise and data compliance education events I am tasked with developing a national suppression file which would include the MPS (Mail Preference Service) along with other industry relevant suppression data files. We are focussed on providing all data […]
Anyone in the Data World thinks about it all the time but really doesn’t want to think about it as it can be a game changer look at loyalty build last year and the recent media around the Affairs site ”Ashley Madison” but here is a really good example of the implications of a hacking […]
As I write this the news on the street is that the Minister in charge and the eircode team are finishing there finely tuned speech’s to formally launch the long awaited Irish Postcode system next Monday 13th July. From what I hear there will be a National Awareness campaign for a week and then the […]
I don’t normally push out an offer on our data but this one is special so here it goes. We built a Land Line Telephone file for Ireland in the past 9 months with over 300k records selectable by Gender, Geography, and Mosaic classification so we can dig deep to get you the right data […]
Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
