The cost-of-living crisis is fuelling changing behaviour among direct mail recipients, with a major increase in the number of households retaining their mail from financial services, utilities, and government advertisers for longer, filing it away for use at a later date. That is one of the key findings of the latest report from Jicmail, the […]
How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of 98%. 2.) 95% of SMS are read within 3 minutes (Source: Forbes). 3.) 75% of people would like to have offers sent to them via […]
I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
Legacy Data What happens to the data you have collected under existing laws when GDPR is enforced? Many commentators believed there may be leniency, but I wouldn’t count on it. The Regulation is clear that where consent has been given under the Data Protection Directive, it will only be valid if it also meets the […]
Along with the day job at Dataxcel I also act as a board member of the IDMA which unlike allot of other European regulatory bodies is a voluntary run organisation by a group of people that give their time because they are passionate about the Direct Marketing Industry in Ireland. The IDMA’s primary focus is […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
The not for profit sector has experienced an unprecedented shift in Donor Behaviour over the past few years with credibility and trust being hit at various touchpoints. In the UK we had the ‘Olive Cooke’ story an emotive story that really shook the industry and escalated greater regulation around data usage by the charity sector. […]
Working with email data in the Irish Market for over 5 years we have seen allot of campaigns come through the system and as a result have developed a process to optimise open rates and get Irish consumers engaged with your offer. This includes such tools as: – Resend to non openers within 48 hours […]
You guessed it we collect email data in Ireland but did you know each email has a postal address and each postal address has a telephone number so we analysed the various consumer touch points to our data for 2015 to establish who is responding, why are they responding and when are they responding? It’s […]
