How effective is SMS Marketing in Ireland? These stats show just how useful it can be when used in the marketing mix. 1.) SMS has an average open rate of 98%. 2.) 95% of SMS are read within 3 minutes (Source: Forbes). 3.) 75% of people would like to have offers sent to them via […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
There is allot of talk at the moment both in Ireland and the UK about opt in, opt out, explicit consent, does the original consent match the actual data usage, is it relevant, have you explained the definition of third party usage clearly enough etc etc There are seminars, debates, events, meetings and allot of […]
Compliance oh compliance oh compliance it is often perceived by marketers as a fear factor preventing us from doing what we really want to do but believe me this is just a perception. Let’s look at it in its true context. Data Protection Compliance is there to ensure that the consumer’s data, which you have […]
A great show we talked about data and the forthcoming IDMA Loyalty event http://persuadersonline.com/index.php/direct-marketing-special/
I recently joined the board of the IDMA and along with numerous tasks promoting best codes of practise and data compliance education events I am tasked with developing a national suppression file which would include the MPS (Mail Preference Service) along with other industry relevant suppression data files. We are focussed on providing all data […]
Anyone in the Data World thinks about it all the time but really doesn’t want to think about it as it can be a game changer look at loyalty build last year and the recent media around the Affairs site ”Ashley Madison” but here is a really good example of the implications of a hacking […]
As I write this the news on the street is that the Minister in charge and the eircode team are finishing there finely tuned speech’s to formally launch the long awaited Irish Postcode system next Monday 13th July. From what I hear there will be a National Awareness campaign for a week and then the […]
Most of the industry are eagerly awaiting the launch of the new Irish Postcode system and as we are asked all the time about eircodes we thought we would share a few updates. 1. The estimated date for launch is the 8th July. 2. The launch will only occur when the final piece of legislation […]
Its one of those long standing questions does Direct mail Actually Drive Online Sales or Call to Actions and how do you measure results??? Hello, Well we researched a lot of chat forums, linkedin posts, research papers and the results as you would expect are all a bit vague, non conclusive and to be honest […]
