I am not going to bore you with a dialogue of what the GDPR means for your business or the potential fines or provide our views on what you need to do to prepare. This information is all available FREE online via various chat forums such as the Data Privacy Network on Linkedin or other specific channels […]
The not for profit sector let’s face it, has been through a number of challenging years both In Ireland and the UK and through a combination of increased industry regulation around fundraising best practise and considerable work by the key stakeholders around building donor recruitment credibility the industry is in allot better shape than it […]
Everyone talks about the economic and migratory issues around Brexit but what could it mean for Direct and Digital Marketers in Ireland and the UK. We contacted a number of members in the IDMA to understand a collective view of what Brexit would mean for the industry and here is a summary of that feedback. […]
It’s a frightening statistic but one which has been upheld in a recent study carried out by Ricoh. They found that nearly a third of consumers (32 per cent) say they have taken their custom elsewhere after being spammed by irrelevant material from brands and service providers. Furthermore, 68 per cent of consumers have admitted they […]
In this brief overview of the EU GDPR, Hugh Jones will suggest the ‘Ten-step Prep” – ten areas on which any organisation can focus, in order to prepare for the challenges of the new Regulation. It is the first in a series of events in which the IDMA will work with its members and […]
The not for profit sector has experienced an unprecedented shift in Donor Behaviour over the past few years with credibility and trust being hit at various touchpoints. In the UK we had the ‘Olive Cooke’ story an emotive story that really shook the industry and escalated greater regulation around data usage by the charity sector. […]
I attended and briefly spoke in the not for profit section of the National Data Protection conference today on behalf of the IDMA. The Data Protection Commissioner, Helen Dixon provided some great insights in the main conference room into what is coming down the track in 2016. Here is a summary. 1.The ODPC intend to […]
Flow Leads Media in partnership with DataXcel are pleased to announce the launch of their premium UK Lead Generation website “Winnersville” on 1st February 2016. Winnersville clients will be able to benefit from a premium Lead Generation service that will include inline validation, user scoring optimisation, real-time deliveries and a dedicated Client Account Manager. Winnersville […]
You guessed it we collect email data in Ireland but did you know each email has a postal address and each postal address has a telephone number so we analysed the various consumer touch points to our data for 2015 to establish who is responding, why are they responding and when are they responding? It’s […]
There is allot of talk at the moment both in Ireland and the UK about opt in, opt out, explicit consent, does the original consent match the actual data usage, is it relevant, have you explained the definition of third party usage clearly enough etc etc There are seminars, debates, events, meetings and allot of […]
